donate to play /
︎︎︎ grupo pulsa + ubisoft
︎︎︎ grupo pulsa + ubisoft
Turning a civic right into a game pass for launch day.
In partnership with Ubisoft, Donate to Play encouraged gamers to donate blood and use their legally guaranteed day off to play their favorite new releases. By connecting a real-world benefit to gaming culture, the campaign increased blood donations and attracted new donors. ︎︎︎
In partnership with Ubisoft, Donate to Play encouraged gamers to donate blood and use their legally guaranteed day off to play their favorite new releases. By connecting a real-world benefit to gaming culture, the campaign increased blood donations and attracted new donors. ︎︎︎
