beerpower / solar billboards
︎︎︎ heineken
In 2022, Heineken created Beer Power to redirect the solar energy from its breweries to bars and help these important partners to face the worst energy crisis the world has faced. But to join it, bar owners first needed to know about the program.

Heineken invests a huge amount of its budget in billboards and most of them are constantly exposed to the sun. So, Heineken decided to turn them into a creative solution to give a little taste of Beer Power to bar owners. ︎︎︎