na fogueira
︎︎︎ antarctica beer

this story happens during são joão, the most
traditional party in brazil shunning the conventional
communication format of other beer brands.
na fogueira’s proposal was to bring entertainment and interactivity
to the public. it premieres on facebook its first broadcast was live ︎︎︎

in real life, antarctica sponsor a colecttive wedding ︎︎︎
the dreams of 115 couples were fulfilled.
the big ceremony was attended by characters
of the short filme as groomsmen and bridesmaids︎︎︎